The Technology Adoption Continuum^TM

Today, technology companies are pursuing an ever wider array of business models and approaches than ever before. 

Software is a perfect microcosm for what has happened in the industry overall. What used to be a simple decision to sell installed software to the Global 1000 has been replaced with the choices ranging from delivering Open Source solutions to offering hosted software 'On Demand' to providing the software installed on a self-contained appliance.

This means that managers in emerging technology companies face an infinitely more complex set of strategic choices than their peers did a decade ago. 

The Technology Adoption Continuum is Topline Strategy's breakthrough new framework for technology adoption in today's market. It provides the framework sorting through these choices and developing a winning business strategy.

Download Chapter One of The Technology Adoption Continuum

"The Technology Adoption Continuum is a breakthrough in strategic thinking.  It is crucial that every technology entrepreneur and executive understand its implications for their business."

“The Technology Adoption Continuum has led us to look at our business in a totally new light.  Using it, we have uncovered major new opportunities we never would have considered otherwise.”