Market Strategy

Disruption is one of the defining characteristics of the technology industry. Markets are constantly changing as new technologies are introduced and new competitors emerge, creating both threats and opportunities.

Topline’s Market Strategy practice cuts through the uncertainty to provide business leaders with the market insight they need when facing important decisions on how and where to focus their efforts to fuel growth.


  • Growth Strategy – Identifying the markets and products that will enable your company to achieve its growth goals
  • New Opportunity Ideation & Validation – Defining and validating new product and market concepts
  • Go-to-Market Strategy – Developing the elements of the go-to-market plan that accelerates Time-to-Revenue
  • Buyer Journeys – Identify the key actions in the purchase process and how best to influence them
  • Win, Loss & Pipeline Analysis – Understanding how to get more prospects in one end of the funnel and out the other
  • Voice of Your Competitors’ Customers – Uncovering how you and your competitors truly stack up in customers’ eyes



Topline Strategy

Topline Strategy is a boutique consulting firm that specializes in market strategy, customer experience and investor diligence for business to business Technology businesses and their investors. Our clients range from core IT infrastructure companies to technology-enabled business services. Since 2001, we have completed hundreds of engagements for companies ranging from start ups to Fortune 500 companies. Our work has enabled our clients to generate hundreds of millions to billions in new revenue and market capitalization.

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