Market Immersion is Topline Strategy's
methodology for successfully opening new markets. It is ideal for
companies who are:
Bringing
their first product to market
Bringing
an existing product to a new market or vertical
Launching
a major new product or module
The Origins of Market Immersion
Market Immersion began from two observations gained in over 15 years
of developing market strategies and opening new markets – 1) Great
strategies are created from brilliant insights generate through exhaustive
analysis and 2) the limited budgets and tight timelines for emerging
technology companies make that kind of analysis next to impossible.
As a result, emerging technology companies
typically use a “learn as you go” approach, where they develop their
first release based a big helping of instinct and a dash of customer
input, and then, build their strategy once they are in the market. Sometimes,
“learn as you go” works fine. More typically, however, companies
find that sales stagnate for 12 months or more until they finally
"crack the code" on their new market. Only then do
sales really take off.
Topline Strategy developed Market Immersion to solve the "learn
as you go" problem. It is a methodology designed to shorten
the learning curve in new markets that works within the budget and
time constraints of the emerging tech company.
The Market Immersion Methodology
The Market Immersion is a step-by-step methodology for integrating
sales, marketing, and development during the critical first phases
of bringing a new product to market or expanding an existing product
into new markets and verticals. Companies using Market Immersion
rapidly gain the experience needed to "crack the code" and
develop a winning market strategy. As a result, they see sales
scale sooner and growth accelerate.
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