Vital Decisions Require Astute Insights
“The Topline team was invaluable in helping our exec team narrow down a dozen growth concepts to the most promising ones. Their work has already led to new growth.”
Topline’s Market Strategy practice delivers actionable recommendations that are driven by deep insights into the market and competitors. We drive companies’ strategies regarding growth strategy, new products/market entry, segment focus, and go-to-market.
Topline Strategy’s engagements are centered on gathering primary data via surveys and interviews of our clients’ customers, potential customers, and competitors’ customers. It is the insights from our primary research about customers, competitors, and the market that form the foundation of our conclusions and recommendations.
You have aggressive goals – doubling or tripling your sales over the next few years or more. Where is that growth going to come from?
Our Growth Strategy engagements provide actionable recommendations that are driven by deep insights into the market and competitors.
Getting market traction for new technology products is hard. Often, it can take a year or longer after launch to really figure out how to sell a new product or sell an existing product into a new market. Topline Strategy’s Go-To-Market engagements shorten the learning process and accelerate Time to Revenue by providing insights into which segments to enter, how to position your offering, and which competitors to go after.
Are you seeing most of the deals out there? Are you closing enough deals to meet your growth targets? Are you closing them fast enough? If not, you may want to take an outside-in look at your sales funnel…
Only by speaking with their customers can you cut through the hype and learn what competitors really have and what steps you need to take to beat them. Our experience has proven that this first-hand information is critical to understanding what competitors actually deliver and why customers buy them.
The major strategic challenge of introducing a new product or expanding into a new market is uncertainty. Until you are out in the market and come face-to-face with buyers, you never really know whether you can make your numbers.
Our New Product/Market projects gather direct feedback from a critical mass of potential buyers and provide you the vital answers you’ll need to make your numbers and spur new growth.
While business has gone global, every region – US, Europe, Asia, Latin America – is different. Different competitors. Different channels. Different market dynamics.
Whether you want to expand internationally, enter the US market, or accelerate growth in the countries you are already in, Topline Strategy can help. With our global network of strategy consulting partners, we provide the detailed market insights – in one country or one hundred – that will make your global efforts a success such as:
“International expansion can either be a bonanza or a money pit. If you don't understand the nuances of the market in each country and region, it can easily be a money pit.”
Why haven’t sales materialized as quickly as you expected for new products and in new markets? Why has growth slowed in your existing markets? More importantly, what can you do to accelerate growth? The answers lie in your sales experience.
Our Sales Chain Acceleration methodology analyzes your sales experience – from lead to customer – to give you a 360 degree understanding of the market.
“Topline Strategy’s insights about the market broke the log jam. It got us to move beyond our dogma so we could focus on what customers really wanted. The impact on sales momentum has been monumental.”
What will it take for your company to triple its revenues…or even grow by a factor of 10?
Companies are typically overloaded with ideas about which new products to build, which new markets to enter, and which acquisitions to pursue.
Topline Strategy works with executive teams through market analysis and facilitation to sort through the alternatives. Together, we build the growth plan that takes the company to the next level. Typical engagements include:
“Topline's work was invaluable to our exec team as we narrowed a dozen growth concepts, each with their own champion, down to the most promising ones. The steps we've taken as a result have already led to new growth.”
Companies seeking investment are by their very nature optimists. They see an enormous market opportunity for their business and build projections that match their enthusiasm.
As an investor, you need hard facts on the market to cut through the hype and make your own growth assessment. Our Market Due Diligence services provide the detailed market insight you require.
“The understanding of the company and its market that you get from Topline Strategy's Market Due Diligence is just way beyond what comes from traditional due diligence techniques.”