Cleantech Reports

As the Green Revolution swings into full gear, companies bringing green products to market can benefit from the high tech industry's knowledge on how to accelerate the adoption of new technologies.

In our Cleantech reports, we take our experience as a leading strategy consultant for companies taking new technologies to market and apply it to the emerging Cleantech sector.

• Follow the Money: Cleantech Edition download

This quarterly series tracks the investment trends in Cleantech Venture Capital. See what companies, sectors and technologies are getting funded as well as the overall trends in Cleantech investing.

• Why People Really Buy Hybrids download

This report challenges the conventional wisdom that neatly divides hybrid buyers into early adopters, who are willing to pay more to be trendsetters or to do something good for the environment, and everyone else, who are motivated to buy a hybrid by the financial reward of the fuel savings that they expect to exceed the extra upfront cost.

It presents a far richer view of how consumers actually make decisions and demonstrates that the vast majority of hybrid buyers had strong financial motivations for their purchase. Based on these findings, the study concludes that hybrids are poised for rapid growth in the coming months regardless of what happens to gas prices in near term.

• How the Prius Went Viral download

This report takes a fresh look at the Prius' ability to generate breakthrough sales through free media and word of mouth alone and identifies the factors beyond celebrity ownership that were crucial to the campaign's success.

• Bringing Carbon Offsets to the Mainstream download

This report analyzes the emerging market of selling carbon offsets to consumers and discusses untapped opportunities for accelerating their adoption by the mainstream.

• What the Solar Power Industry can Learn from Google and Salesforce.com download

This report, co-authored with Sunlight Electric, introduces a fresh, new approach to the challenge of accelerating the adoption of solar electricity.

• Massachusetts a Surprising Candidate for Solar Power Leadership download

This report reveals the unexpected finding that Massachusetts is one of the most cost effective places in the country for solar power and discusses the state's opportunity to emerge as a leader in the industry.

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