Tech companies often will jump into a new market or launch a new product with the hope that by tossing it out into the market that it will ‘stick’. While that approach can work for the luck few, it often does not, resulting in lost time, lost revenue, and lost resources.
At Topline we recommend doing a bit of homework before you push the ‘Go’ button. With our proprietary Market Discovery methodology, we assess how your new product will stand up in potential market segments before you start selling, providing you with the focus you need to effectively deploy resources.
We believe that the only way to successfully build a Go-to-Market strategy is to engage potential customers. Our approach tests your concept in a wide variety of use cases and market segments to discover the right focus for your idea. Our research will not only find where your idea will work, but will also find out where it will not. Additionally, this process may allow you to uncover your first, enthusiastic customers in the process.
Throughout the project, Topline will hone your value proposition, product roadmap, and customer focus by gathering direct feedback from potential buyers and non buyers. By the end of the project, Topline will be able to provide you with clear answers to questions such as:
- Who will really buy? What are the target segments and target buyers?
- How many buyers are there in the market?
- What are their pain points?
- What exactly does your product/service need to deliver and meet their needs?
- Who is the real competition?
- How can you beat them?
Topline’s approach typically revolves around the following 6 steps, which are customized to meet your specific needs.
With Topline’s methodology, you will know which segments to go after, with a value proposition that resonates for each. You will also know how you compare to the competition, with a clear path to stand out. Finally, you will have your first customer leads.
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