Many B2B technology companies are looking for ways to accelerate growth, but never seem to find the magic formula. Most of the time, these companies base their growth strategies around internal views of the market, whether it is from feedback from the sales team’s latest “battle”, their product managers’ prior experience in industry, or perhaps feedback from their current clients who have been using their product (or service) for some time.
What we have learned at Topline Strategy is that an unbiased view of the whole market is what’s missing from this conversation. Not just what your legacy clients and recent wins are saying, but what your losses, no decisions, and other market participants have to say about the market you compete in.
In this Topline Strategy Client Story, we discuss how Revegy, Inc. leveraged our Sales Chain Analysis methodology to develop a data driven Go-to-Market Strategy and accelerate their growth.
Click here to learn more -> Topline Strategy Client Story – Revegy.